Included with Respond & Engage
Tribblytics

Finally know why you win, and why you lose.

The win/loss intelligence layer that closes the loop. Track every deal outcome, surface the patterns behind your wins, and feed that intelligence back into Respond and Engage automatically.

See Respond
Trusted by Salesforce UiPath Sprout Social Clari Abridge Freshworks
+25%
Higher win rate within 90 days of deployment
100%
Of deals tracked end-to-end — automatically, zero manual entry
Closed-loop
Win/loss intelligence fed back into every future deal automatically
90 days
To actionable patterns — the more deals, the more precise
The Blind Spot

You closed 200 deals last quarter.
Do you know why you won 80 and lost 120?

Every revenue team has the data. Almost none of them can answer the questions that actually matter.

Without Tribblytics
Why did we lose the Acme deal?
"I think it was pricing... or maybe timing? Ask Sarah."
Which proposal approach works best in healthcare?
"The top reps probably know. It's not written down anywhere."
Should we pursue this $2M opportunity?
"Big number. Let's go for it."
What's actually changing our win rate?
"We'll know at the end of the quarter."
With Tribblytics
Why did we lose the Acme deal?
Security depth scored 2/10 — deals with security scores below 4 have a 23% win rate in enterprise. Proposals that included the SOC 2 walkthrough won at 71%.
Which proposal approach works best in healthcare?
Compliance-first framing wins at 3.2× the rate of feature-first in healthcare. Top proposals open with HIPAA, then workflow — not the reverse.
Should we pursue this $2M opportunity?
Go/No-Go score: 34%. Deals matching this profile (competitor incumbent, no exec sponsor, <30 day timeline) have closed at 12% historically. Recommend no-bid.
What's actually changing our win rate?
Conversation coaching adoption correlates with +19% win rate. Teams using Engage for live calls close at 2.4× the rate of teams that don't.
Respond
Proposals
Generated from Core's knowledge
→
Tribblytics
Outcomes
Tracks what won and what lost
→
Engage
Conversations
Coached by win/loss patterns

Every deal Respond touches and every conversation Engage coaches becomes a data point. Tribblytics learns from all of it. The more products you use, the smarter every product gets.

Win/Loss Intelligence

See exactly what drives every deal outcome.

Real-time dashboards that track win rates by segment, competitor, deal size, and rep — automatically tagged to every proposal and conversation in the deal.

  • Win rate by segment, industry, and competitor

    Break down your pipeline by any dimension. See where you win consistently, where you're losing, and why — with data, not opinions.

  • Proposal quality scoring

    Tribblytics correlates answer patterns, formatting choices, and response strategies with deal outcomes. Know which approaches actually close.

  • Pipeline and turnaround analytics

    Track RFP volume by franchise, turnaround time by team, submission patterns over time. Connected to Salesforce deal values when linked.

Pattern Analysis

Surface the patterns your team can't see.

Tribblytics runs continuous analysis across your entire deal history — identifying the hidden correlations between content, behavior, and outcomes that manual review would never catch.

  • Winning answer patterns

    Which answer structures, technical depth levels, and formatting approaches correlate with closed deals? Tribblytics quantifies what your best reps know intuitively.

  • Conversation signal mapping

    Which presales call patterns predict a closed deal? Talk-to-listen ratios, question frequency, objection handling approaches — all correlated to outcomes.

  • Confidence scores by topic

    Identify knowledge gaps before they cost you deals. See where your answers are strong, where they're weak, and where content needs updating.

Go/No-Go Intelligence

Stop pursuing deals you're going to lose.

Data-driven deal pursuit recommendations based on historical win rates, team capacity, competitive data, and deal fit — not gut feel.

  • Deal fit scoring from historical data

    Every new opportunity is scored against your win/loss history. Industry, deal size, competitor landscape, requirements complexity — all factored automatically.

  • Team capacity and resource allocation

    Factor in current team workload and upcoming deadlines. Win more by pursuing fewer, better-fit deals with the right resources.

  • Closed-loop feedback — the system learns

    Every outcome feeds back. Winning patterns get weighted higher in future Respond proposals and Engage coaching. Your 100th deal is measurably smarter than your first.

See the intelligence your deals are generating

15-minute walkthrough with your data. No slide decks.

Natural Language Reporting

Ask anything about your deal intelligence.

No more building reports manually. Ask Tribblytics any question in plain language and get instant answers with visualizations — across the last 90 days of deal data.

  • Conversational analytics

    "What are the top 10 questions my team asked this week?" "What's the total deal value for RFPs processed this quarter?" Just ask — Tribblytics answers with data.

  • Auto-generated visualizations

    Charts, tables, and insights generated on the fly. Export and share with your leadership team. No BI tool required.

  • Real-time key metrics dashboard

    Active users, confidence scores, content gaps, team performance — all surfaced in real-time with weekly summary digests.

What Gets Tracked

Outcome intelligence across every dimension.

Tribblytics tracks the full spectrum of deal intelligence — from first conversation to final outcome — automatically, with zero manual tagging.

Win rate by segment

Break down performance by deal size, industry, product line, and rep. See where you're winning and where the patterns point to opportunity.

Proposal quality score

Which answer patterns, formats, and depth levels correlate with closed deals. Quantified, not guessed.

Competitive intelligence

Track win/loss patterns against specific competitors over time. Know where you beat them and where they beat you — and why.

Conversation signals

Which presales call patterns predict a closed deal. Talk-to-listen ratios, objection handling, question frequency — all correlated.

Turnaround time

Track response times by team, deal complexity, and urgency level. Identify bottlenecks before they cost you deadlines.

Content gap analysis

Discover unanswered questions, low-confidence topics, and knowledge blind spots — before they show up in a lost deal.

Customer Proof

The intelligence layer no one else has.

They basically downloaded our humans into an organizational brain — over 1 million processed answers creating derivative intelligence, supporting 25,000 monthly interactions.
Bobby Patrick · CMO, UiPath
The visibility into what's actually working has been transformative. We stopped guessing and started knowing — which answers win, which positioning closes, which patterns predict success.
Adamson J. · Field Ops Manager
Tribble has transformed how we approach our most complex proposals. The platform's ability to learn from our wins and losses means every response is sharper than the last.
Dolly Balsamo · Principal Enterprise Architect, Salesforce
FAQ

The questions you're already asking.

How is Tribblytics different from Core?
Core is the knowledge foundation — what your enterprise knows. Tribblytics is the outcome intelligence layer — why your enterprise wins. Core stores, organizes, and governs your institutional knowledge. Tribblytics tracks deal outcomes, surfaces winning patterns, and feeds that intelligence back into the products. They work together: Core provides the knowledge, Tribblytics makes it smarter with every deal.
Do I need to buy Tribblytics separately?
No. Tribblytics is included with every Tribble product — both Respond and Engage come with full Tribblytics and Core access. The more products you use, the more intelligence Tribblytics can surface. Teams using both Respond and Engage see the biggest compound effect because call intelligence feeds proposals and proposal outcomes feed coaching.
How long until we see actionable patterns?
Most teams see meaningful patterns within 90 days. The more deals you run through the platform, the more precise the intelligence becomes. Early signals appear in weeks — segment-level trends, content gap identification, turnaround time analysis. Deep win/loss correlations strengthen over the first two quarters.
Can Gong or Clari do this?
Gong excels at call recording and analysis. Clari excels at pipeline forecasting. Neither connects conversation intelligence to proposal content to deal outcomes in a closed loop. Tribblytics is the only system that tracks which specific answers, positioning strategies, and conversation patterns predict wins — and feeds that intelligence back into the tools that execute your deals.
What data does Tribblytics track?
Win/loss outcomes, proposal quality scores, answer-level performance, competitive mentions, conversation signals (talk-to-listen ratios, objection handling, question patterns), team turnaround times, content gaps, confidence scores by topic, and when Salesforce is connected — deal values, stages, and pipeline attribution. All tracked automatically with zero manual tagging.
Does owning Respond + Engage change the value?
Significantly. With Respond alone, Tribblytics tracks proposal outcomes and answer quality. With Engage alone, it tracks conversation patterns and coaching effectiveness. With both, the compound effect kicks in — call intelligence flows into proposal generation, proposal outcomes improve live coaching, and Tribblytics captures the full deal lifecycle from first conversation to final outcome. The intelligence is multiplicative, not additive.

Stop running deals blind. Start running them smarter.

See how Tribblytics turns every deal outcome into intelligence that compounds with every interaction.

Included with Respond & Engage · Zero manual tagging · Patterns in 90 days · Compounds with every deal